Gamification
Progress, goals and rewards designed into apps and campaigns to keep users engaged.
People want to see themselves getting better. Gamification makes that progress visible: a clear goal, a sense of where you stand and recognition for what you have done.
We design these mechanics into apps, loyalty programs and campaigns. We start from the journey a user should take and make each step explicit from the first interaction.
Our virtual runs use the same idea: a distance to reach and a record of how far you have come.