No matter the type of organisation or the industry in which it operates, there is incredible value in using chatbots for improving your business. Think about all the ways you want to reach out to consumers, clients or stakeholders – chatbots can potentially help you streamline those conversations and improve your bottom line.

Taking the platform a step further, chatbots can offer businesses clearer insight into the customer-engagement process so they can spot – and plug – gaps in their operational efficiency, and therefore reduce the average cost of their customer service.

To maximise the power of chatbots, however, they must be deployed as a support tool for your human workforce. No matter how intelligent the solution, a chatbot needs humans to configure, train and optimise its system.

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