Gamification as a concept has been going around business circles for quite some time. For Saas companies, learning how to implement advanced gamification techniques into the customer journey, though, can truly make the difference in terms of user engagement and activation.

Gamification is connected to several psychological theories that involve triggers, biases, and basic proxies which can be used to positively impact behavior. And marketers are obviously very familiar with basic notions and tactics.

We all aim to improve our personal condition. Gamification is used by schools and businesses to show how to move up to a better state. The journey we map for our users has to be explicit and communicated from the very first interaction. Storytelling in ads or blog posts, sales calls, explainer videos…all show how our product improves our user’s life and we need to keep reminding our customers of what they’ve already achieved and what difference we made in their life.